Broadway Park

CLIENT

Broadway Park

DESCRIPTION

Broadway Park is a large-scale, mixed use and multi-phased urban redevelopment formerly known as the Denver Design District. This 75 acre project is currently home to approximately 1.25M SF of retail, commercial office and residential uses.

We wanted the newly established brand to connect with current and future patrons, beyond being just a development of homes, restaurants and retail spaces. Iconography, photography and other brand elements gave the site personality, texture and most importantly, a human feel.

For the site, the new logo became the viewport or lens to see the culture and experience visitors could learn to expect from Broadway Park. No ordinary web experience would do for this special project. Each page has a detailed touch, down to the custom photography, scrolling effects and page transitions.

The result is a beautiful new website that supports an innovative approach and brings the Broadway Park brand forward.