Thomas Bolte
Husband. Father. Designer. Person.
CLIENT
Cologix
DESCRIPTION
After resting on their laurels for decades, the Cologix leadership sought to establish new relevance in today’s highly digital world, shift public perception from another data center provider to a technology partner.
From content strategy to wireframes to page design, retaining the simplicity of their services in visuals was key. The lighthearted new brand system encouraged creative flourishes in UX/UI design, like gentle parallax and digital forward artwork that mimics the industry they work in.
The Knowledge Center (a huge staple for the site) was created as the go to resource for users to view videos, download brochures, datasheets, user guides and quality assurance documents. We also crafted a custom set of icons for their resources to help to portray themselves as industry leaders.
The result is a beautiful new website that supports an innovative approach and brings the Cologix brand forward. Each page was optimized for lead generation with specific calls to action created for customized site engagement. Website visitors can contact a tech expert by phone, fill out a form or download featured resources.