RapidScale

CLIENT

RapidScale: A Cox Business Company

DESCRIPTION

RapidScale was built for businesses on the way up. Flexible enough to create and manage customized solutions for hundreds of employees in multiple locations, nimble enough to provide enterprise-level technology and services to the smaller guys, RapidScale empowers small, midsize and enterprise-level businesses to realize their potential.

RapidScale is a managed cloud service provider with offices around the globe. As they were experiencing rapid growth (pun definitely intended), they wanted their messaging and online presence to better reflect the level of innovation and expertise shown in their large-scale projects. They also needed to establish clear competitive differentiators and empower their sales team to quickly and impactfully tell their story.

We organized RapidScale’s product architecture by service and industry, enabling their audience to better understand their breadth of services and navigate quickly to relevant content. We elevated the look and feel of their brand to appear more modern, flexible and tech savvy.

Asthetically, we designed and developed a fresh new look that incorporated a bright color palette and crafted all new copy to underscore their rallying cry of “Raise Your Expectations” to better communicate not only the ambition of the entire company, but the upside for potential clients as well.

Lastly, the new site was developed on a user-friendly enterprise-level CMS that integrated with existing systems and empowered the marketing team to begin easily making updates to the site even before launch.