Thomas Bolte

CLIENT

United Launch Alliance

United Launch Alliance, along with Space X, is one of the leading companies for commercial rocket sales in the world. You may have seen the nationwide excitement around the United Launch Alliance RocketBuilder.com launch, providing a public view into the fascinating and complex business of building a rocket. We worked closely with the client to establish and perfect the design of the dynamic and engaging website, creating an interactive tool that allows customers and rocket enthusiasts alike to build a rocket as simply as building a car online.

After a successful and highly publicized launch of Rocketbuilder.com, ULA sought to incorporate and broadcast their company values and brand pillars into the experience.

We decided to showcase the company’s values and messaging in an outer space setting, the final destination for each of its rockets. Using an altimeter-inspired sidebar navigation, the user could scroll through the heavily interactive site and parse through all of the content. At any point, our main call to action to “Start Building” their rocket was ever present. Throughout the site we had a continuous countdown for the next upcoming launch and incubated other rocket UI and science fiction elements to create anticipation.